On the classical Marxian view, the seeds of the future already exist within the present and must be conceptually disengaged from it, both through analysis and political praxis [...]. In place of the temptation either to denounce the complacencies of postmodernism as some final symptom of decadence or to salute the new forms as the harbingers of a new technological and technocratic Utopia, it seems more appropriate to assess the new cultural production within the working hypothesis of a general modification of culture itself with the social restructuring of late capitalism as a system.